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Content Marketing for the Scrappy Entrepreneur

December 4, 2020 @ 10:00 am - 1:00 pm

Content Marketing for the Scrappy Entrepreneur

Led by Braveen Kumar – Senior Content Marketing Manager for Shopify

Ideation: Creating a content marketing strategy with limited resources and coming up with good content ideas.

Creation: A “playbook” of proven content ideas, free creation tools, best practices, and baking your business goals into every piece.

Distribution: How to drive traffic through SEO, email, social, content discovery platforms, outreach, syndication, forums, and more.

Optimization: Getting better results from your content (using “lead magnets”, “cross-pollinating” across your blog, website, and social), and measuring your performance.

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