Profile
My experience in digital marketing spans over a decade, covering end-to-end planning, strategy, implementation, optimisation and testing across predominantly Google Ads, Meta and LinkedIn.
As Digital Marketing Manager at one of the most successful universities in Australia, I have extensive experience managing multi-million dollar budgets, single-handedly building their digital marketing engine from the ground up. Hundreds of campaigns, across a multitude of platforms, and with fantastic ROI.
My portfolio skews very heavily toward lead gen, so I know what it’s like to have distinct, tight targets and with a high degree of measurability.
I’m also confident liaising with technicians, designers and agencies as needed to manage tracking and develop creative that drives performance.
My connections allow me to regularly meet and engage with partners and reps from various platforms, to stay up to date with new products, take advantage of new features, test new formats and maximise campaign performance.
On a personal note, I’m at a junction in my life where work-life balance, flexibility and autonomy are paramount for me. I currently work entirely remotely and am a mum of two littles. I am incredibly results-driven and am at a point in my career where I would like to establish myself in a freelance capacity to suit this evolving stage of life.
