Profile
I am a hands-on sales development leader who leads from the front with 6+ years building and scaling SDR/BDR teams of 2–12 reps across APAC, ANZ, and the US.
I specialise in designing outbound engines, implementing competency-based onboarding, building playbooks, and using data-driven coaching to improve reply, connect, and show rates while delivering predictable pipeline.
Core Expertise:
– SDR Leadership: Led remote teams in FinTech, Cybersecurity, and CX, consistently achieving 80%+ sales acceptance rates.
– Sales Operations: Lead gen workflows, quota setting, CRM/reporting, and cadence optimisation.
– Fractional Experience: Embedded manager for multiple SaaS clients, aligning ICP, messaging, and KPIs with leadership.
I partner with founders and leaders to quickly build or optimise SDR motions, create repeatable outbound playbooks, and increase SDR productivity and qualified discovery meetings.
I am a sales development leader with 6+ years building and scaling SDR/BDR teams of 2–12 reps across APAC, ANZ, and the US. I specialise in designing outbound engines, implementing competency-based onboarding, and using data-driven coaching to improve reply, connect, and show rates while delivering predictable pipeline.
